Aspire to Zero

Zero Waste Consultancy serving NYC and beyond

Together We Can Aspire to Zero Waste


At Aspire to Zero, we want to reimagine GOING ZERO WASTE as a journey, rather than a destination. When we take conscious steps towards reducing the amount of waste we generate, we can see, measure, and communicate the benefits. Starting NOW to set your organization on a path to a cleaner future shows your commitment to the health and wellbeing of the members of your organization, especially when combined with a pledge to continually strive towards Zero Waste.

Aspire to Zero’s founder, Rachana Shah, will work with you to see what fits your time, budget and pace so that your goal of going Zero Waste can be realized, whether that means your pledge for the short-term is to reduce waste by 50% or to go all the way up to ZERO.

  • For businesses and event planners, she will show you how reducing waste can save you money and build customer loyalty. She will tie your efforts into marketing materials and strategic efforts to grow and promote your business/event.
  • For schools and institutions, she will build realistic phased approaches to create big change and educate and empower users to want to reduce waste.

She brings specific knowledge, experience, practicality, and passion for this work. Currently, Rachana does Zero Waste Consulting work at Common Ground Compost, LLC in New York City. Businesses interested in initiating organics collection programs, setting up full zero waste programs, conducting waste audits and gathering metrics for ESG and other reporting or more, please visit  Stay tuned for Rachana’s public speaking engagements posted on the “Featured” page.  Email to discuss having her speak at your next zero waste educational event.

Together, we can Aspire To Zero Waste.

“Some people think going Zero Waste is about fitting all your trash for a year in a small glass jar. That is the destination. Going Zero Waste is really about the journey. It’s the pledge you make to become aware of your impact on our environment and every small behavior change you make on your journey. While you may not reach the final destination, your outlook gets better the farther up you go.”
Rachana Shah
Founder of Aspire to Zero


Aspire to Zero offers various services to meet your Zero Waste needs

NYC Public Schools

The Zero Waste Schools initiative in NYC is underway, and more than 100 schools are already participating in the effort, receiving support from the NYC Department of Sanitation. Rachana can help turn your school into a sustainable school and tie sustainability into the curriculum.

Sustainable Business Consultations

Looking for a sure way to differentiate your business from the competition–GO GREEN and emphasize sustainability! Attitudes toward sustainability practices are rapidly shifting. Find out how zeroing in on Zero Waste can make your business shine among the others.

Workshops & Presentations

Rachana is a trained Climate Speaker and can create customized workshops, presentations or assemblies that work for your audience. She can give energetic, interactive talks on climate action at your workplace, community center, PTA meeting, or any other gathering.

Zero Waste Events

Conferences, festivals, and other events are fun, but often come with a visible display of how much waste in generated in a short time. Event attendees will notice and appreciate efforts planners make to reduce waste, which in turn brings about loyalty and good vibes towards future events.


Check out recent or past events featuring the Aspire to Zero community

Our Blog

Our founder, Rachana, takes deep dives into sustainability issues that affect the local and the global